Behind the words…

Posted on July 25, 2016

Field research for designers is critical to understanding needs. But it’s important to look beyond the culturally and socially acceptable responses participants might offer to see beyond the words;¬†look at the environment, actions, habits, history, objects, interactions, positioning, importance, hacks, workarounds, inconvenience, awkwardness, emotions… This richness might be the difference between a solution that sticks and one that misses.