Camera-20100907

Not fake…

Posted on October 15, 2012

Physical interaction can be more compelling than the visual treatment when building relationships with products. Technological improvements typically insulate us more and more from the action and reaction of how things work.  The ratcheting sound as you wind a new frame into place is addictive on this Yashica Mat. The innate physical link between the clockwork mechanism and the pressure needed to wind the handle tell you how the camera is functioning and confirmation that you are ready to take another shot through your fingers and ears without needing to look at the camera. More specifically these sorts of mechanical sounds are are often faked on modern products, semantically should they try? Does it cheapen the experience having a digital camera faking a film winding sound? At some moment the origin of the sound is lost for a new generation of users who have no experience of this era of product.  At what moment does a new paradigm need to be created to articulate our interactions? We are still ‘children’ in terms of dealing with this as consumers and designers. Mass market touchscreen phones being less that 10 years old mean we are still in the infancy of handling this ‘single tactile element’ style interaction with much to learn and explore, but also perhaps much to lose from the last 100 years of formal product design.