Posted on June 30, 2016

Design cues can be subtle, sometimes too subtle. Finding a balance between functional needs and visual preferences can be hard. This push sign on a door with identical handles on both sides is one example. If judged purely on a spec sheet it might seem sub-optimal. Size, font weight are both much less than you might typically expect.  Yet the great contrast and positioning mean that as you approach the door it is clearly visible and not one person got it wrong. Its execution is sensitive to the quiet and refined space it was positioned in and felt considered – you might not consciously notice it, which in my mind means it fulfills its cue role perfectly.