Sun Blind…

Posted on July 7, 2016

Semantic saturation is a danger in the corporate environment, acronyms and terminology designed to inspire can easily become jaded and loose their meaning for those exposed to them constantly.  Its important not to loose sight of why this language exists, to sell ideas and create a verbal asset for others to gather around and support the core idea.  Perhaps we just need to make the acronyms less abstract to begin with to avoid distrust?